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Why Storytelling Is the Foundation of Every Great Content Strategy

Why Storytelling Is the Foundation of Every Great Content Strategy

by Yankee Custom Marketing | Mar 10, 2025 | Marketing tips

Story-driven marketing is an old concept that still works because it’s tried, tested and true. Telling people a story about your brand and where you come from helps connect them to you on a personal level, expresses your values as a company, and links that to...
What Are the Latest Digital Marketing Trends? 2025 Guide

What Are the Latest Digital Marketing Trends? 2025 Guide

by Yankee Custom Marketing | Feb 11, 2025 | Digital Media

The digital marketing landscape is shifting and evolving faster than it ever has. For decades, we only had radio and television, and though there were innovative ideas and memorable advertising spots, overall it was pretty much a one-trick system. With advents and...
5 Easy Ways to Repurpose Evergreen Content & Improve Your Marketing Strategy

5 Easy Ways to Repurpose Evergreen Content & Improve Your Marketing Strategy

by Yankee Custom Marketing | Jan 20, 2025 | Digital Media, Marketing tips

Evergreen content is a powerful tool that helps you stay relevant in search engine results, long after you’ve created the initial piece. It can be as simple as a tutorial video, or a “best of” list that is updated every year. It is content that...
Why Storytelling Is the Foundation of Every Great Content Strategy

The Role of AI in Content Creation

by Yankee Custom Marketing | Jan 6, 2025 | Digital Media, Marketing tips

The current state of the online marketplace is that AI-generated stories and images are everywhere. If you used social media in the last year, you’ve seen stories and posts featuring pictures, audio or text generated by a computer rather than a person.  AI...
Branded Video Content’s Power in Digital Marketing

Branded Video Content’s Power in Digital Marketing

by Yankee Custom Marketing | Dec 16, 2024 | Digital Media

Take a look at any social media platform today, and you’ll quickly notice that video dominates. Short-form videos, like those on TikTok and Meta Reels, have taken over, captivating millions of users with their engaging content. As video consumption continues to soar,...
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