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Hyper-local search boosts New England businesses

Hyper-local search boosts New England businesses

by Sarah Pearson | Apr 15, 2025 | Digital Media, Marketing tips

New England is well known for its entrepreneurial spirit, hard-working people and strong regional identity. It’s a region where businesses often rely on word-of-mouth and community ties.  Getting discovered online can be a challenge. Even the best business...
Why Storytelling Is the Foundation of Every Great Content Strategy

Why Storytelling Is the Foundation of Every Great Content Strategy

by Yankee Custom Marketing | Mar 10, 2025 | Marketing tips

Story-driven marketing is an old concept that still works because it’s tried, tested and true. Telling people a story about your brand and where you come from helps connect them to you on a personal level, expresses your values as a company, and links that to...
Long-form content a solid choice for New Hampshire business

Long-form content a solid choice for New Hampshire business

by Sarah Pearson | Feb 25, 2025 | Marketing tips, Print Storytelling

You didn’t build your business in 30 seconds, so why should you limit yourself to 30 seconds when showing off your business’s expertise?  Long-form content should be a key piece of the marketing plan for businesses looking to grow their brand identity....
5 Easy Ways to Repurpose Evergreen Content & Improve Your Marketing Strategy

5 Easy Ways to Repurpose Evergreen Content & Improve Your Marketing Strategy

by Yankee Custom Marketing | Jan 20, 2025 | Digital Media, Marketing tips

Evergreen content is a powerful tool that helps you stay relevant in search engine results, long after you’ve created the initial piece. It can be as simple as a tutorial video, or a “best of” list that is updated every year. It is content that...
Why Storytelling Is the Foundation of Every Great Content Strategy

The Role of AI in Content Creation

by Yankee Custom Marketing | Jan 6, 2025 | Digital Media, Marketing tips

The current state of the online marketplace is that AI-generated stories and images are everywhere. If you used social media in the last year, you’ve seen stories and posts featuring pictures, audio or text generated by a computer rather than a person.  AI...
6 Personalization Tips That Can Add 15% to Your Revenue Growth

6 Personalization Tips That Can Add 15% to Your Revenue Growth

by Sarah Pearson | Dec 23, 2024 | Marketing tips

Modern consumers have come to expect companies to deliver personalization in their marketing and services. Mega-corporations like Amazon and Netflix use their trove of data to recommend products they think you’ll enjoy. Smaller businesses retarget their customers...
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