Our Blog

You were looking for valuable insights into Content Marketing Trends and Tips? You found them! 

At Yankee Custom Marketing, we track the ever-evolving landscape of content marketing, and we equip businesses with the knowledge they need to navigate it.

Whether you are a small business owner looking to enhance your online presence or a marketing professional seeking the latest strategies, this is the spot where we explore practical tips and trends that can elevate your content marketing efforts and drive results. 

When is branded content right for your business? 

When is branded content right for your business? 

In this era of social media, “going viral” often is touted as a get-rich-quick scheme, while branded content seems a comparatively slow return on investment.   Many companies dream that a post will go viral in the magic of the app algorithm, garnering...

Content creation tips from storytelling experts

Content creation tips from storytelling experts

Sharing your story is critical for contextualizing information and creating an emotional connection with customers. That was the message shared by Yankee Custom Marketing Publisher Ernesto Burden in “Story-Driven Content Marketing,” a session at the ACCESS 2024...

3 omnichannel marketing points you need to understand

3 omnichannel marketing points you need to understand

The rate of change in the marketing industry has only accelerated in the social media age. It can feel exhausting to keep up with the latest trends, best practices, and strategies filled with jargon. Omnichannel marketing is one of those practices that’s been gaining...

Let's Start Something new
Say Hello!

We look forward to exploring how we can help you achieve your goals through the power of content marketing with authentic, inspiring stories.