Our Blog
You were looking for valuable insights into Content Marketing Trends and Tips? You found them!
At Yankee Custom Marketing, we track the ever-evolving landscape of content marketing, and we equip businesses with the knowledge they need to navigate it.
Whether you are a small business owner looking to enhance your online presence or a marketing professional seeking the latest strategies, this is the spot where we explore practical tips and trends that can elevate your content marketing efforts and drive results.
Where should you spend your marketing budget?
Weigh the tradeoffs to create a strategy that works best for you With marketing budgets tightening as business costs and inflation rise, teams need to justify every dollar. Cutting back to only low-price items might trim spending, but doing so without a solid...
From Concept to Print: How Strategic Magazine Design Brings Your Story to Life
Pick up any magazine and your mind fills in a voice, tone and perspective. The design of the magazine is a critical component to conveying your story and identity. Bad design can confuse readers or make them feel misled. Strategic magazine design ensures that the...
Why your best sales asset might be a story
Narrative website content builds stronger brands For most people, your website may be among their earliest points of brand awareness for your business. They use it to figure out your hours or address, or maybe to find out what you sell and how to...
Go Beyond Stats to Tell Your Company Story in Annual Reports
When you want an annual report that people will actually read, you need to go beyond a ledger of performance. Stats and figures on what you’ve done are important, but a company story that shows where you’re headed gives meaning to the metrics. While data and...
The Power of Print: Niche magazines deliver results, even in 2025
You don’t get to become a 233-year-old New England-based publishing company without learning that some of the best spots to visit are off the beaten path, and often out of cell-tower range. When it’s time to explore a new destination or hobby, niche magazines are...
A recipe for success: Yankee boosts 802Spirits sales with branded magazine content
For more than 15 years, Yankee Custom Marketing (YCM) has worked with the State of Vermont’s Department of Liquor and Lottery on a monthly branded magazine, now known as 802Spirits. Originally called Spirits Quarterly, YCM created a new logo and branding scheme for...
Narrative content SEO puts digital spotlight on storytelling spirit
Stories are powerful tools. However, even the most engaging narrative won’t make an impact if no one can find it. That’s where search engine optimization (SEO) comes in. Considering narrative content SEO can help content rise in the ranking to capture attention, build...
The next generation of creatives: Students turn ideas into magazines with YCM and Cummings
What began as a photocopied newsletter to parents has transformed into a polished, student-produced magazine. Thanks to a community partnership between Yankee Custom Marketing (YCM), Cummings Printing and school leaders, The Hawk, Hillside Middle School's quarterly...
Sales funnel conversions powered by content marketing
It’s rare for businesses to make a sale based on a single first impression. It’s especially tough for smaller businesses in a tight-knit market. By developing a sales funnel of engaging content, you can start to capture attention and keep consumers interested. ...
Let's Start Something new
Say Hello!
We look forward to exploring how we can help you achieve your goals through the power of content marketing with authentic, inspiring stories.