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You were looking for valuable insights into Content Marketing Trends and Tips? You found them!
At Yankee Custom Marketing, we track the ever-evolving landscape of content marketing, and we equip businesses with the knowledge they need to navigate it.
Whether you are a small business owner looking to enhance your online presence or a marketing professional seeking the latest strategies, this is the spot where we explore practical tips and trends that can elevate your content marketing efforts and drive results.
The next generation of creatives: Students turn ideas into magazines with YCM and Cummings
What began as a photocopied newsletter to parents has transformed into a polished, student-produced magazine. Thanks to a community partnership between Yankee Custom Marketing (YCM), Cummings Printing and school leaders, The Hawk, Hillside Middle School's quarterly...
Sales funnel conversions powered by content marketing
It’s rare for businesses to make a sale based on a single first impression. It’s especially tough for smaller businesses in a tight-knit market. By developing a sales funnel of engaging content, you can start to capture attention and keep consumers interested. ...
Find a marketing expert who is a partner in your growth goals
Whether you're launching a startup or managing a department at an established brand, there often comes a point when your vision outpaces your internal team's capacity. This is where working with a strategic marketing partner can help you work more efficiently. The...
Hyper-local search boosts New England businesses
New England is well known for its entrepreneurial spirit, hard-working people and strong regional identity. It’s a region where businesses often rely on word-of-mouth and community ties. Getting discovered online can be a challenge. Even the best business...
Balancing AI and authenticity
Create content that inspires geniune connection Balancing AI and authenticity is possible if you remember to treat AI as a tool instead of a human replacement. It can be really hard to create content for your business all the time, particularly if you’re not in...
Why Storytelling Is the Foundation of Every Great Content Strategy
Story-driven marketing is an old concept that still works because it's tried, tested and true. Telling people a story about your brand and where you come from helps connect them to you on a personal level, expresses your values as a company, and links that to your...
Long-form content a solid choice for New Hampshire business
You didn’t build your business in 30 seconds, so why should you limit yourself to 30 seconds when showing off your business’s expertise? Long-form content should be a key piece of the marketing plan for businesses looking to grow their brand identity....
What Are the Latest Digital Marketing Trends? 2025 Guide
The digital marketing landscape is shifting and evolving faster than it ever has. For decades, we only had radio and television, and though there were innovative ideas and memorable advertising spots, overall it was pretty much a one-trick system. With advents and...
Surviving the Digital Detox
How print media can build connection beyond the screen Your brand can harness the benefit of a digital detox by providing valuable content through print magazines as your customers decide to start the year with less screen time. Many people are targeting...
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