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You were looking for valuable insights into Content Marketing Trends and Tips? You found them!
At Yankee Custom Marketing, we track the ever-evolving landscape of content marketing, and we equip businesses with the knowledge they need to navigate it.
Whether you are a small business owner looking to enhance your online presence or a marketing professional seeking the latest strategies, this is the spot where we explore practical tips and trends that can elevate your content marketing efforts and drive results.
When is branded content right for your business?
In this era of social media, “going viral” often is touted as a get-rich-quick scheme, while branded content seems a comparatively slow return on investment. Many companies dream that a post will go viral in the magic of the app algorithm, garnering...
The Power of Social Media Advertising in Modern Marketing
In today's digital landscape, social media has become an integral part of our daily lives, influencing personal relationships, marketing strategies and business operations. Many consumers now expect companies to maintain an active online presence, including...
Unlock Engagement Through Multimedia Storytelling and Transform Your Business
If you've been on any type of social media platform with influencer advertising, you've come across multimedia storytelling. This type of storytelling is lush, and provoking, and it provides a significant amount of information with a lot of visual and auditory...
How to build loyalty through email – plus 3 crucial things not to do
As a smart businessperson, you know that one way to increase sales is to get your existing customers to spend more with you. But how do you convert a one-time purchase into an ongoing relationship? You can build loyalty through email. Regular, useful, and targeted...
Five Color Schemes That Capture Attention in Marketing
In marketing, you have precious few moments to capture the attention of your target audience or people will never give you a second glance. You could have the greatest product, but if you do not capture your audience's attention in a short window, they won't convert...
Employee connections critical to your company’s story: A B2E case study
Your employees are often the first point of contact with your customers. A strong communication strategy from your company to them can nurture positive employee connections. In addition to quality training and adequate compensation, that sense of connection builds a...
A buyer persona can help target stories to your audience
Some of the most challenging custom publications Yankee Custom Marketing works on are the magazines it creates for chambers of commerce. The partners we work for are fantastic. We know the area and points of interest. There are great stories to tell. So,...
Content creation tips from storytelling experts
Sharing your story is critical for contextualizing information and creating an emotional connection with customers. That was the message shared by Yankee Custom Marketing Publisher Ernesto Burden in “Story-Driven Content Marketing,” a session at the ACCESS 2024...
3 omnichannel marketing points you need to understand
The rate of change in the marketing industry has only accelerated in the social media age. It can feel exhausting to keep up with the latest trends, best practices, and strategies filled with jargon. Omnichannel marketing is one of those practices that’s been gaining...
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