The Maine Office of Tourism used a collection of archival Yankee travel articles to attract visitors to the state. Photo by Mark Fleming
YCM is a division of Yankee Publishing, home to iconic media brands such as Yankee, The Old Farmer’s Almanac, and New Hampshire Magazine.
Our creative work has been recognized with countless awards in the years since the company was founded in 1935. And The Old Farmer’s Almanac continues to thrive in its 227th year.
YCM draws on the talents of all the professionals at Yankee Publishing to provide the best expertise and service to its clients.
Jamie Trowbridge, Publisher
Ernesto Burden, Publisher
Mel Allen, Editorial
John Goodwin, Design
Jodie Hall, Design
Paul Belliveau, Digital
Morgen Connor, Digital
Jenna Pelech, Sales and Marketing
JD Hale, Sales and Marketing
The agencies governing liquor sales in both New Hampshire and Vermont look to YCM for expertise in periodical design and production.
Yankee Custom Marketing offers a broad range of creative and marketing services built on a rich tradition of engaging consumers through evocative storytelling.
Our specialties include…
Our 3-step strategic process assures we meet your communications objectives
First, we gain a deep understanding of your goals and decide upon an achievable strategy and benchmarks for success.
Our award-winning team of content producers combine compelling copy and imagery designed to deliver messaging that drives consumer response and action.
Choosing the right media is essential to reaching and activating the right audience. YCM provides expertise in pinpointing how, when, and where to place your message for greatest response.
From content strategy, through the editorial, design and production process to distribution, YCM streamlines publishing. Multiple languages? Multiple digital formats? No problem.
Bring more visitors to your website by upgrading its content. YCM can help you win specific search terms and format your enewsletter to increase engagement. More sign-ups + better open rates + more click-throughs = more customers.
Custom video segments bring your brand alive. The same team that creates the acclaimed public television show Weekends with Yankee assists with YCM video projects.
YCM offers brand and content licensing to its clients. Major content categories include cooking, travel, gardening, DIY and weather.
Custom publications provide benefits to associations and their members in the form of an annual publication or one with greater frequency. YCM provides top-notch content and design, and can include the sale of advertising to offset production costs.
The iconic Topsfield Fair chose YCM to help them celebrate their 200th anniversary.
We’re proud of the quality and the range of the work we’ve done for our clients. A handful of examples are below.
The Manchester Convention & Visitors Bureau relies on YCM to bring business, tourists and residents to the greater Manchester area.
YCM has partnered with a wide variety of organizations to solve unique business- and brand-building objectives with custom content development, production, and distribution.
