Solving your communications
needs with a bit of Yankee ingenuity.
The Myopia Polo Club has had a long and successful relationship with YCM.
Drawing on its rich history of editorial excellence and creativity in a variety of media, Yankee Custom Marketing produces effective integrated communications solutions for marketers.
YCM will help you inspire and influence new and existing customers.
We’ve been telling stories
for over 200 years.
The Maine Office of Tourism used a collection of archival Yankee travel articles to attract visitors to the state. Photo by Mark Fleming
YCM is a division of Yankee Publishing, home to iconic media brands such as Yankee, The Old Farmer’s Almanac, and New HampshireMagazine.
Our creative work has been recognized with countless awards in the years since the company was founded in 1935. And The Old Farmer’s Almanac continues to thrive in its 227th year.
YCM draws on the talents of all the professionals at Yankee Publishing to provide the best expertise and service to its clients.
The Yankee Custom Marketing Executive Team.
Jamie Trowbridge, Publisher
Ernesto Burden, Publisher
Mel Allen, Editorial
John Goodwin, Design
Jodie Hall, Design
Paul Belliveau, Digital
Morgen Connor, Digital
Jenna Pelech, Sales and Marketing
JD Hale, Sales and Marketing
Sound strategy,
exceptional creative.
The agencies governing liquor sales in both New Hampshire and Vermont look to YCM for expertise in periodical design and production.
Yankee Custom Marketing offers a broad range of creative and marketing services built on a rich tradition of engaging consumers through evocative storytelling.
Our specialties include…
Publications
Digital content development
Newsletters and enewsletters
Video
Sponsored content
Books
Our 3-step strategic process assures we meet your communications objectives
Assimilate:
First, we gain a deep understanding of your goals and decide upon an achievable strategy and benchmarks for success.
Create:
Our award-winning team of content producers combine compelling copy and imagery designed to deliver messaging that drives consumer response and action.
Circulate:
Choosing the right media is essential to reaching and activating the right audience. YCM provides expertise in pinpointing how, when, and where to place your message for greatest response.
Work that Delivers.
Work that Delivers.
Case studies
Client: Discover New England
Project: Discover New England Travel Guide
From content strategy, through the editorial, design and production process to distribution, YCM streamlines publishing. Multiple languages? Multiple digital formats? No problem.
Work that Delivers.
Case studies
Client: NH Division of Travel and Tourism
Project: VisitNH.gov web content and enewsletter
Bring more visitors to your website by upgrading its content. YCM can help you win specific search terms and format your enewsletter to increase engagement. More sign-ups + better open rates + more click-throughs = more customers.
Work that Delivers.
Case studies
Client: Vermont Country Store
Branded video endorsement
Custom video segments bring your brand alive. The same team that creates the acclaimed public television show Weekends with Yankee assists with YCM video projects.
Work that Delivers.
Case studies
Client: Paralyzed Veterans of America
Project: The Old Farmer’s Almanac Gardening Calendar fundraising premium
YCM offers brand and content licensing to its clients. Major content categories include cooking, travel, gardening, DIY and weather.
Work that Delivers.
Case studies
Client: NH Business and Industry Association
Project: Enterprise Magazine
Custom publications provide benefits to associations and their members in the form of an annual publication or one with greater frequency. YCM provides top-notch content and design, and can include the sale of advertising to offset production costs.
The iconic Topsfield Fair chose YCM to help them celebrate their 200th anniversary.
We’re proud of the quality and the range of the work we’ve done for our clients. A handful of examples are below.
Successful solutions,
satisfied clients.
The Manchester Convention & Visitors Bureau relies on YCM to bring business, tourists and residents to the greater Manchester area.
YCM has partnered with a wide variety of organizations to solve unique business- and brand-building objectives with custom content development, production, and distribution.
Tourism
NH Division of Travel and Tourism
Maine Office of Tourism
Discover New England
Ski New Hampshire
Chambers of Commerce
Greater Manchester, NH
Greater Nashua, NH
Merrimack, NH
Lakes Region, NH
Clubs and Associations
Myopia Polo Club
Essex Agricultural Society
NH Home Builder Association
Business and Industry Association of NH
NH Golf Association
Retail
Ferry Morse Seeds
NH Liquor Commission
Vermont Department of Liquor Control
Vermont Country Store
Non-Profit Organizations
Boys Town
Paralyzed Veterans Association
Easter Seals
Ask us how we can
help tell your story.
Yankee Publishing | Headquarters
1121 Main Street
Dublin, NH 03444
(603) 563-8111
Yankee Publishing | New Hampshire Group
250 Commercial Street, Suite 4014
Manchester, NH 03101 (603) 624-1442