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OUR WORK

CUSTOM STORYTELLING 
MAGAZINES, EVENTS, VIDEO, DIGITAL Content

The magazine covers of Polo magazine and 802 Spirits magazine: two content marketing success stories.
Weekends with Yankee show, still image of chef working with reporter
Bar setup from the NH Business Review BOB Awards
Image from the 2023 Best of NH party, crowd under a tent enjoy food and drinks.

OUR PROCESS

We work hand-in-hand with our clients to explore, discover, and refine their stories and help them tell those stories to their customers across all media channels in authentic, powerful ways creating true content marketing success stories.

Audience Development & Analysis

The right media is essential to reaching the right audience, and Yankee Custom Marketing provides expertise on how, when and where to place your message for the greatest response.

Our goal as a media company and an agency is to approach content development to use it across multiple channels. So when developing content for our customer magazines, we are also thinking about which images and content elements will be needed for social media, websites and SEO. The stories we provide can be packaged in many formats. 

Content Strategy

Our editors and strategists can audit your organization’s current communication practices to determine how best to grow and deepen engagement with your audience. We’ll look at your objectives and analytics and optimize our high-quality, authentic content marketing to successfully tell your brand’s story. 

OUR PRODUCTS

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Custom Content

Our award-winning team of content producers combines compelling copy and imagery designed to drive consumer response and action. These pieces can be used in a wide range of content marketing applications, from custom publications to  website and blog content, white papers, email newsletters, annual reports and more. 

Email & Newsletters

We send more than one billion emails a year – we have deep insight into the design, deployment and performance of email. Let us help you tell your stories in custom emails or newsletters delivered to your list. We can also help you amplify your message to one or more of our high-performing media brand lists or work with you to identify other  strong lists. 

Custom Publications

Yankee Publishing is home to iconic media brands such as Yankee, The Old Farmer’s Almanac, New Hampshire Magazine and New Hampshire Business Review. We’ve been creating compelling publications for more than 200 years. Our team provides the same expertise to our clients. 

Multimedia Storytelling

Our team has deep experience integrating multimedia into the storytelling process. From photography, videography, audio/podcasts, 360-video tours, and more, we can apply the same high standards we do to our media brands to your project. 

Let’s Start Something new
Say Hello!

We look forward to exploring how we can help you achieve your goals through the power of authentic, inspiring stories.

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