The Vermont Department of Liquor and Lottery hired Yankee Custom Marketing to help create a content strategy that would inform their customers about products available for purchase in their 80+ liquor stores statewide.  YPI launched a monthly magazine called 802 Spirits featuring articles on new products, drink recipes, and educational content regarding spirits and responsible consumption.  The printed magazine is distributed in liquor stores throughout Vermont; however, the digital edition and repurposed content serve all of the VTDLC’s social and email channels.