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When is branded content right for your business? 

When is branded content right for your business? 

by Sarah Pearson | Dec 9, 2024 | Marketing tips

In this era of social media, “going viral” often is touted as a get-rich-quick scheme, while branded content seems a comparatively slow return on investment.   Many companies dream that a post will go viral in the magic of the app algorithm, garnering...
How to build loyalty through email – plus 3 crucial things not to do 

How to build loyalty through email – plus 3 crucial things not to do 

by Sarah Pearson | Nov 14, 2024 | Digital Media

As a smart businessperson, you know that one way to increase sales is to get your existing customers to spend more with you. But how do you convert a one-time purchase into an ongoing relationship? You can build loyalty through email. Regular, useful, and targeted...
Employee connections critical to your company’s story: A B2E case study

Employee connections critical to your company’s story: A B2E case study

by Sarah Pearson | Oct 28, 2024 | Marketing tips

Your employees are often the first point of contact with your customers. A strong communication strategy from your company to them can nurture positive employee connections. In addition to quality training and adequate compensation, that sense of connection builds a...
A buyer persona can help target stories to your audience 

A buyer persona can help target stories to your audience 

by Sarah Pearson | Oct 18, 2024 | Marketing tips

Some of the most challenging custom publications Yankee Custom Marketing works on are the magazines it creates for chambers of commerce. The partners we work for are fantastic. We know the area and points of interest. There are great stories to tell.   So,...
Content creation tips from storytelling experts

Content creation tips from storytelling experts

by Sarah Pearson | Oct 7, 2024 | Marketing tips

Sharing your story is critical for contextualizing information and creating an emotional connection with customers. That was the message shared by Yankee Custom Marketing Publisher Ernesto Burden in “Story-Driven Content Marketing,” a session at the ACCESS 2024...
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