by Sarah Pearson | Jul 1, 2026 | Marketing tips, Uncategorized
Weigh the tradeoffs to create a strategy that works best for you With marketing budgets tightening as business costs and inflation rise, teams need to justify every dollar. Cutting back to only low-price items might trim spending, but doing so without a solid...
by Sarah Pearson | Mar 5, 2026 | Print Storytelling
Pick up any magazine and your mind fills in a voice, tone and perspective. The design of the magazine is a critical component to conveying your story and identity. Bad design can confuse readers or make them feel misled. Strategic magazine design ensures that the...
by Sarah Pearson | Jan 29, 2026 | Digital Media, Marketing tips
Narrative website content builds stronger brands For most people, your website may be among their earliest points of brand awareness for your business. They use it to figure out your hours or address, or maybe to find out what you sell and how to...
by Sarah Pearson | Dec 5, 2025 | Print Storytelling
When you want an annual report that people will actually read, you need to go beyond a ledger of performance. Stats and figures on what you’ve done are important, but a company story that shows where you’re headed gives meaning to the metrics. While data and...
by Sarah Pearson | Sep 19, 2025 | Digital Media, Print Storytelling
You don’t get to become a 233-year-old New England-based publishing company without learning that some of the best spots to visit are off the beaten path, and often out of cell-tower range. When it’s time to explore a new destination or hobby, niche magazines are...
