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You were looking for valuable insights into Content Marketing Trends and Tips? You found them!
At Yankee Custom Marketing, we track the ever-evolving landscape of content marketing, and we equip businesses with the knowledge they need to navigate it.
Whether you are a small business owner looking to enhance your online presence or a marketing professional seeking the latest strategies, this is the spot where we explore practical tips and trends that can elevate your content marketing efforts and drive results.
5 Easy Ways to Repurpose Evergreen Content & Improve Your Marketing Strategy
Evergreen content is a powerful tool that helps you stay relevant in search engine results, long after you've created the initial piece. It can be as simple as a tutorial video, or a "best of" list that is updated every year. It is content that continues to provide...
The Role of AI in Content Creation
The current state of the online marketplace is that AI-generated stories and images are everywhere. If you used social media in the last year, you've seen stories and posts featuring pictures, audio or text generated by a computer rather than a person. AI generation...
6 Personalization Tips That Can Add 15% to Your Revenue Growth
Modern consumers have come to expect companies to deliver personalization in their marketing and services. Mega-corporations like Amazon and Netflix use their trove of data to recommend products they think you’ll enjoy. Smaller businesses retarget their customers...
Branded Video Content’s Power in Digital Marketing
Take a look at any social media platform today, and you’ll quickly notice that video dominates. Short-form videos, like those on TikTok and Meta Reels, have taken over, captivating millions of users with their engaging content. As video consumption continues to soar,...
When is branded content right for your business?
In this era of social media, “going viral” often is touted as a get-rich-quick scheme, while branded content seems a comparatively slow return on investment. Many companies dream that a post will go viral in the magic of the app algorithm, garnering...
The Power of Social Media Advertising in Modern Marketing
In today's digital landscape, social media has become an integral part of our daily lives, influencing personal relationships, marketing strategies and business operations. Many consumers now expect companies to maintain an active online presence, including...
Unlock Engagement Through Multimedia Storytelling and Transform Your Business
If you've been on any type of social media platform with influencer advertising, you've come across multimedia storytelling. This type of storytelling is lush, and provoking, and it provides a significant amount of information with a lot of visual and auditory...
How to build loyalty through email – plus 3 crucial things not to do
As a smart businessperson, you know that one way to increase sales is to get your existing customers to spend more with you. But how do you convert a one-time purchase into an ongoing relationship? You can build loyalty through email. Regular, useful, and targeted...
Five Color Schemes That Capture Attention in Marketing
In marketing, you have precious few moments to capture the attention of your target audience or people will never give you a second glance. You could have the greatest product, but if you do not capture your audience's attention in a short window, they won't convert...
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