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You were looking for valuable insights into Content Marketing Trends and Tips? You found them!
At Yankee Custom Marketing, we track the ever-evolving landscape of content marketing, and we equip businesses with the knowledge they need to navigate it.
Whether you are a small business owner looking to enhance your online presence or a marketing professional seeking the latest strategies, this is the spot where we explore practical tips and trends that can elevate your content marketing efforts and drive results.
Employee connections critical to your company’s story: A B2E case study
Your employees are often the first point of contact with your customers. A strong communication strategy from your company to them can nurture positive employee connections. In addition to quality training and adequate compensation, that sense of connection builds a...
A buyer persona can help target stories to your audience
Some of the most challenging custom publications Yankee Custom Marketing works on are the magazines it creates for chambers of commerce. The partners we work for are fantastic. We know the area and points of interest. There are great stories to tell. So,...
Content creation tips from storytelling experts
Sharing your story is critical for contextualizing information and creating an emotional connection with customers. That was the message shared by Yankee Custom Marketing Publisher Ernesto Burden in “Story-Driven Content Marketing,” a session at the ACCESS 2024...
3 omnichannel marketing points you need to understand
The rate of change in the marketing industry has only accelerated in the social media age. It can feel exhausting to keep up with the latest trends, best practices, and strategies filled with jargon. Omnichannel marketing is one of those practices that’s been gaining...
Yankee Publishing has a history of reliable, entertaining storytelling
The same year that the U.S. Postal Service, National Mint, and New York Stock Exchange began, Robert B. Thomas published the Old Farmer’s Almanac in Massachusetts. There were dozens of almanacs predicting weather and guiding farmers in those days. But Thomas’s almanac...
A Yankee spirit of content marketing
In the spirit of a true Yankee, if you were to open the door to my grandfather’s shed, you’d find rows of rust-tinged coffee cans filled with screws, nails, nuts, and bolts. Some crates are filled with cut-off bits of wood leftover from who knows how long ago. There...
Magazine storytelling, audience illuminate’s Casella’s work
With a service that’s often out of sight and misunderstood, Casella, a regional waste management company, was faced with a messaging problem. As they sought a permit to build a new landfill before an existing one reached capacity, they needed an effective way to...
Boost sales in New Hampshire: 4 proven marketing tips to connect with customers
New Hampshire is a great little state in which to do business. It offers some unique opportunities when it comes to connecting with customers. The Granite State has low business taxes (ranked #6 in the country by the Tax Foundation) and access to a range of...
A story could make your brand 22 times more memorable
Messages bombard people every day with pings, boops and buzzes. Noise from ads and videos and pitches pile up demanding attention. How can anyone be heard over all the distractions and demands? Slow things down with a...
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