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At Yankee Custom Marketing, we track the ever-evolving landscape of content marketing, and we equip businesses with the knowledge they need to navigate it.
This is the spot where we explore practical tips and trends that can elevate your content marketing efforts and drive results.
3 omnichannel marketing points you need to understand
The rate of change in the marketing industry has only accelerated in the social media age. It can feel exhausting to keep up with the latest trends, best practices, and strategies filled with jargon. Omnichannel marketing is one of those practices that’s been gaining...
Yankee Publishing has a history of reliable, entertaining storytelling
The same year that the U.S. Postal Service, National Mint, and New York Stock Exchange began, Robert B. Thomas published the Old Farmer’s Almanac in Massachusetts. There were dozens of almanacs predicting weather and guiding farmers in those days. But Thomas’s almanac...
A Yankee spirit of content marketing
In the spirit of a true Yankee, if you were to open the door to my grandfather’s shed, you’d find rows of rust-tinged coffee cans filled with screws, nails, nuts, and bolts. Some crates are filled with cut-off bits of wood leftover from who knows how long ago. There...
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