Benchmark is a national senior living provider that produces a custom publication for each new community it opens. Yankee Custom Marketing partnered with Benchmark on an issue of Benchmark Living for Benchmark at Rye. While Benchmark supplied editorial content, YCM coordinated a custom photoshoot with its creative partners, featuring residents and staff to authentically reflect life within the community. YCM also leveraged its relationship with New Hampshire Magazine to secure access to archival photography for a locally focused feature and to extend the publication’s reach through established distribution channels. In addition to design and production support, YCM managed printing and distribution, including mail delivery  and insertion within New Hampshire Magazine.