Discover Sugar River Region is a brand-new destination magazine launched in 2025 for an emerging tourism organization focused on elevating awareness of the Sugar River region of New Hampshire.

Yankee Custom Marketing partnered with the client to build the publication from the ground up: developing the magazine’s visual identity and overall style, shaping an editorial plan rooted in the client’s ideas, and managing design, editing, printing, and delivery coordination.

While the client handled ad sales, the YCM team collaborated directly with advertisers to support ad design and ensure a cohesive look throughout the publication. Following a successful inaugural issue, YCM is continuing its partnership with Discover Sugar River Region by supporting a grant proposal to secure funding for the 2026 edition.