by Yankee Custom Marketing | Feb 11, 2025 | Digital Media
The digital marketing landscape is shifting and evolving faster than it ever has. For decades, we only had radio and television, and though there were innovative ideas and memorable advertising spots, overall it was pretty much a one-trick system. With advents and...
by Sarah Pearson | Jan 27, 2025 | Print Storytelling
How print media can build connection beyond the screen Your brand can harness the benefit of a digital detox by providing valuable content through print magazines as your customers decide to start the year with less screen time. Many people are targeting...
by Yankee Custom Marketing | Jan 20, 2025 | Digital Media, Marketing tips
Evergreen content is a powerful tool that helps you stay relevant in search engine results, long after you’ve created the initial piece. It can be as simple as a tutorial video, or a “best of” list that is updated every year. It is content that...
by Yankee Custom Marketing | Jan 6, 2025 | Digital Media, Marketing tips
The current state of the online marketplace is that AI-generated stories and images are everywhere. If you used social media in the last year, you’ve seen stories and posts featuring pictures, audio or text generated by a computer rather than a person. AI...
by Sarah Pearson | Dec 23, 2024 | Marketing tips
Modern consumers have come to expect companies to deliver personalization in their marketing and services. Mega-corporations like Amazon and Netflix use their trove of data to recommend products they think you’ll enjoy. Smaller businesses retarget their customers...
