by Sarah Pearson | Dec 23, 2024 | Marketing tips
Modern consumers have come to expect companies to deliver personalization in their marketing and services. Mega-corporations like Amazon and Netflix use their trove of data to recommend products they think you’ll enjoy. Smaller businesses retarget their customers...
by Yankee Custom Marketing | Dec 16, 2024 | Digital Media
Take a look at any social media platform today, and you’ll quickly notice that video dominates. Short-form videos, like those on TikTok and Meta Reels, have taken over, captivating millions of users with their engaging content. As video consumption continues to soar,...
by Sarah Pearson | Dec 9, 2024 | Marketing tips
In this era of social media, “going viral” often is touted as a get-rich-quick scheme, while branded content seems a comparatively slow return on investment. Many companies dream that a post will go viral in the magic of the app algorithm, garnering...
by Yankee Custom Marketing | Dec 2, 2024 | Digital Media, Marketing tips
In today’s digital landscape, social media has become an integral part of our daily lives, influencing personal relationships, marketing strategies and business operations. Many consumers now expect companies to maintain an active online presence,...
by Yankee Custom Marketing | Nov 18, 2024 | Digital Media
If you’ve been on any type of social media platform with influencer advertising, you’ve come across multimedia storytelling. This type of storytelling is lush, and provoking, and it provides a significant amount of information with a lot of visual and...
