by Sarah Pearson | Apr 15, 2025 | Digital Media, Marketing tips
New England is well known for its entrepreneurial spirit, hard-working people and strong regional identity. It’s a region where businesses often rely on word-of-mouth and community ties. Getting discovered online can be a challenge. Even the best business...
by Sarah Pearson | Mar 31, 2025 | Digital Media
Create content that inspires geniune connection Balancing AI and authenticity is possible if you remember to treat AI as a tool instead of a human replacement. It can be really hard to create content for your business all the time, particularly if you’re not in...
by Yankee Custom Marketing | Mar 10, 2025 | Marketing tips
Story-driven marketing is an old concept that still works because it’s tried, tested and true. Telling people a story about your brand and where you come from helps connect them to you on a personal level, expresses your values as a company, and links that to...
by Sarah Pearson | Feb 25, 2025 | Marketing tips, Print Storytelling
You didn’t build your business in 30 seconds, so why should you limit yourself to 30 seconds when showing off your business’s expertise? Long-form content should be a key piece of the marketing plan for businesses looking to grow their brand identity....
by Yankee Custom Marketing | Feb 11, 2025 | Digital Media
The digital marketing landscape is shifting and evolving faster than it ever has. For decades, we only had radio and television, and though there were innovative ideas and memorable advertising spots, overall it was pretty much a one-trick system. With advents and...
