by Yankee Custom Marketing | Mar 10, 2025 | Marketing tips
Story-driven marketing is an old concept that still works because it’s tried, tested and true. Telling people a story about your brand and where you come from helps connect them to you on a personal level, expresses your values as a company, and links that to...
by Sarah Pearson | Feb 25, 2025 | Marketing tips, Print Storytelling
You didn’t build your business in 30 seconds, so why should you limit yourself to 30 seconds when showing off your business’s expertise? Long-form content should be a key piece of the marketing plan for businesses looking to grow their brand identity....
by Sarah Pearson | Jan 27, 2025 | Print Storytelling
How print media can build connection beyond the screen Your brand can harness the benefit of a digital detox by providing valuable content through print magazines as your customers decide to start the year with less screen time. Many people are targeting...
by Sarah Pearson | Dec 9, 2024 | Marketing tips
In this era of social media, “going viral” often is touted as a get-rich-quick scheme, while branded content seems a comparatively slow return on investment. Many companies dream that a post will go viral in the magic of the app algorithm, garnering...
by Sarah Pearson | Nov 14, 2024 | Digital Media
As a smart businessperson, you know that one way to increase sales is to get your existing customers to spend more with you. But how do you convert a one-time purchase into an ongoing relationship? You can build loyalty through email. Regular, useful, and targeted...
