by Sarah Pearson | Sep 19, 2025 | Digital Media, Print Storytelling
You don’t get to become a 233-year-old New England-based publishing company without learning that some of the best spots to visit are off the beaten path, and often out of cell-tower range. When it’s time to explore a new destination or hobby, niche magazines are...
by Sarah Pearson | Aug 23, 2025 | Print Storytelling
For more than 15 years, Yankee Custom Marketing (YCM) has worked with the State of Vermont’s Department of Liquor and Lottery on a monthly branded magazine, now known as 802Spirits. Originally called Spirits Quarterly, YCM created a new logo and branding scheme for...
by Sarah Pearson | Aug 1, 2025 | Digital Media, Marketing tips
Stories are powerful tools. However, even the most engaging narrative won’t make an impact if no one can find it. That’s where search engine optimization (SEO) comes in. Considering narrative content SEO can help content rise in the ranking to capture attention, build...
by Sarah Pearson | Jul 11, 2025 | Print Storytelling
What began as a photocopied newsletter to parents has transformed into a polished, student-produced magazine. Thanks to a community partnership between Yankee Custom Marketing (YCM), Cummings Printing and school leaders, The Hawk, Hillside Middle School’s...
by Sarah Pearson | May 14, 2025 | Marketing tips
Whether you’re launching a startup or managing a department at an established brand, there often comes a point when your vision outpaces your internal team’s capacity. This is where working with a strategic marketing partner can help you work more...
