More Than 200 Years In The Telling

Connection Starts
with Great Stories

At Yankee Publishing, Inc., we know great stories. We have hundreds of years of combined experience in telling them: in our magazines and for our clients. Learn how Yankee Custom Marketing (YCM) can help you use authentic, entertaining and valuable custom content marketing to tell your story.

What we do

YCM creates authentic customer engagement for our clients by developing compelling stories to fuel their custom content marketing campaigns.  We help our partners amplify these stories across all their media channels, or through our trusted first-party magazines and digital and broadcast channels. 

Content Strategy

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Custom Content

Custom Publications

Audience Development & Analysis

Email Marketing & Newsletters

Multimedia Storytelling

Cover of Yanke and New Hampshire Magazine illustrate how our storytelling can assist clients in their content marketing.

WHAT MAKES US different

Did we mention that we’ve been creating amazing content for more than a century? Storytelling? Audience development? Marketing? Excelling in these content marketing disciplines is what grew our iconic media brands to the beloved nationally and internationally recognized names they are.

WHO RELIES ON US FOR THEIR CONTENT INITIATIVES?

With Yankee Custom Marketing every job is personal. We use the most sophisticated technology available, but in the end the magic happens when we sit down with our clients and partners as human beings, storytellers and artists, dig deep and find the soul of the project. 

From Our Clients

Every job is unique and custom. We strive to ensure our clients’ satisfaction with their projects is universal.

The energy, creativity, and enthusiasm that Yankee brings to our Boston Marathon Official Program and Boston Marathon Racers’ Record Book each year has been tremendous. Yankee has helped us create memorable keepsakes which participants from around the world cherish, bringing to life the many storylines and visuals from our events. Working collaboratively over the last five years, it’s clear the team at Yankee takes pride in our projects together and cares deeply about the finished result.

Chris Lotsbom

Director of Race Communications & Media, Boston Athletic Association

The Business & Industry Association wanted our new Legislative Report to stand out as a visually appealing, reader-friendly and informative magazine for our members and businesses across New Hampshire. Yankee Publishing raised the bar, delivering an impactful product on time and on budget.

Rick Fabrizio

Director of Communications and Public Policy, Business & Industry Association

We have been very pleased to collaborate with Yankee in the development, creation of our digital monthly employee newsletter Dartmouth Health Connections. They have partnered very effectively with us, serving as an extension of our internal team to create a dynamic, well-designed and informative magazine that engages employees and builds internal recognition.

Jennifer Gilkie

Chief Communications and Marketing Officer, Dartmouth Health

There is an art to custom publishing… Yankee has mastered it. For ten years Yankee has published Myopia Polo Magazine. They have assembled a superb editorial team of writers, photographers and design/production staff, all highly knowledgable and dedicated to producing a content rich, beautifully designed magazine. It is a genuine pleasure partnering with them.

M. D. Ryus

Chief Creative Officer, MdR design

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We look forward to exploring how we can help you achieve your goals through the power of content marketing with authentic, inspiring stories.