Whether you’re launching a startup or managing a department at an established brand, there often comes a point when your vision outpaces your internal team’s capacity. This is where working with a strategic marketing partner can help you work more efficiently.
The marketing sphere has exploded. Companies require specialists in social media, influencing, content marketing, event planning, print media, email marketing and search engine optimization to stay competitive. They need writers, photographers, editors, digital experts and videographers.
If you have a new idea, are managing a seasonal business cycle or face workforce constraints, partnering with a group of marketing experts provides support while managing your resources. You can work with talented specialists who complement your existing staff, without replacing them.
Supporting teams of all sizes
Yankee Custom Marketing’s roots are in storytelling and magazine production. So, when organizations like the Nashua or Manchester chambers were looking to produce their own annual magazine, YCM was able to provide marketing expertise. Chamber staff provide insider guidance on topics and subject matter, then hand the project over so they can return to day-to-day operations. YCM staff take the ideas for the magazine and give them shape.
This is a process we’ve repeated with other teams in ways that meet their unique needs. For one client, a large enterprise with a robust marketing department, our editor works with their staff to share writing duties for the magazine while our in-house team designs and edits the publication.
For other clients, like those with smaller staff and limited or no marketing support, we provide digital content support and media strategy planning. This could be blog and social media posts to help boost their web traffic and put them on the digital map of new customers. Our marketing partners provide expertise, and our clients focus on the parts of their business they are experts in.
This flexibility and customization allows us and our clients to do what we’re most successful in. Working in tandem, fresh perspectives bring a wider reach of insights and expertise to the plan.
Across all these projects, we’re here as a partner. We will work with you, with frequent communication, to make sure what you receive exceeds your expectations. You will have a team behind you, ready to see your vision and enhance it.
Flexible models for marketing partners
The options available to our marketing partners aren’t just limited to the work we do, but also how we deliver it. Some opt for an annual model, while others prefer a quarterly or monthly retainer. For some publication projects, we can provide support with a profit-sharing model of advertising sales, while other clients prefer to do that legwork in-house.
In any work, you need the right tool for the right job, and the right people in the right roles. YCM’s marketing experts are here to act as an extension of your team when and how you need it. When you review your marketing strategy, need SEO-friendly content or want a publication that makes a splash, we’re here to lighten your workload and take your concept and turn it into something concrete.
Reach out to our team to schedule a time to discuss your vision.