Guides and Resources
Read Our Blog
At Yankee Custom Marketing, we track the ever-evolving landscape of content marketing, and we equip businesses with the knowledge they need to navigate it.
This is the spot where we explore practical tips and trends that can elevate your content marketing efforts and drive results.
Where should you spend your marketing budget?
Weigh the tradeoffs to create a strategy that works best for you With marketing budgets tightening as business costs and inflation rise, teams need to justify every dollar. Cutting back to only low-price items might trim spending, but doing so without a solid...
From Concept to Print: How Strategic Magazine Design Brings Your Story to Life
Pick up any magazine and your mind fills in a voice, tone and perspective. The design of the magazine is a critical component to conveying your story and identity. Bad design can confuse readers or make them feel misled. Strategic magazine design ensures that the...
Why your best sales asset might be a story
Narrative website content builds stronger brands For most people, your website may be among their earliest points of brand awareness for your business. They use it to figure out your hours or address, or maybe to find out what you sell and how to...
Downloadable Guides
Check out exclusive content
Download in-depth guides that will help bring your marketing efforts to the next level. With easy-to-understand instructions and templated workbooks, you’ll have the tools you need to start building great content.