Yankee Custom Marketing
  • Home
  • Our Work
  • About Us
  • Guides and Resources
    • Blog
Select Page
The Power of Print: Niche magazines deliver results, even in 2025 

The Power of Print: Niche magazines deliver results, even in 2025 

by Sarah Pearson | Sep 19, 2025 | Digital Media, Print Storytelling

You don’t get to become a 233-year-old New England-based publishing company without learning that some of the best spots to visit are off the beaten path, and often out of cell-tower range. When it’s time to explore a new destination or hobby, niche magazines are...
A recipe for success: Yankee boosts 802Spirits sales with branded magazine content

A recipe for success: Yankee boosts 802Spirits sales with branded magazine content

by Sarah Pearson | Aug 23, 2025 | Print Storytelling

For more than 15 years, Yankee Custom Marketing (YCM) has worked with the State of Vermont’s Department of Liquor and Lottery on a monthly branded magazine, now known as 802Spirits.  Originally called Spirits Quarterly, YCM created a new logo and branding scheme for...
Narrative content SEO puts digital spotlight on storytelling spirit 

Narrative content SEO puts digital spotlight on storytelling spirit 

by Sarah Pearson | Aug 1, 2025 | Digital Media, Marketing tips

Stories are powerful tools. However, even the most engaging narrative won’t make an impact if no one can find it. That’s where search engine optimization (SEO) comes in. Considering narrative content SEO can help content rise in the ranking to capture attention, build...
The next generation of creatives: Students turn ideas into magazines with YCM and Cummings 

The next generation of creatives: Students turn ideas into magazines with YCM and Cummings 

by Sarah Pearson | Jul 11, 2025 | Print Storytelling

What began as a photocopied newsletter to parents has transformed into a polished, student-produced magazine. Thanks to a community partnership between Yankee Custom Marketing (YCM), Cummings Printing and school leaders, The Hawk, Hillside Middle School’s...
Sales funnel conversions powered by content marketing  

Sales funnel conversions powered by content marketing  

by Sarah Pearson | Jun 18, 2025 | Marketing tips

It’s rare for businesses to make a sale based on a single first impression. It’s especially tough for smaller businesses in a tight-knit market. By developing a sales funnel of engaging content, you can start to capture attention and keep consumers interested.   ...
« Older Entries
  • Blog
  • Our Work
  • About Us
  • Privacy Policy
  • Terms of Use
  • Yankee Publishing
  • NewEngland.com
  • New Hampshire Magazine
  • Old Farmer’s Almanac
  • NH Business Review
  • New Hampshire HOME Magazine
  • 603 Diversity
  • Family Tree Magazine
  • New Hampshire Bride
  • Facebook
  • Instagram
©2024 Yankee Custom Marketing | 250 Commercial Street, Suite 4014, Manchester NH 03101