by Sarah Pearson | Dec 23, 2024 | Marketing tips
Modern consumers have come to expect companies to deliver personalization in their marketing and services. Mega-corporations like Amazon and Netflix use their trove of data to recommend products they think you’ll enjoy. Smaller businesses retarget their customers...
by Sarah Pearson | Dec 9, 2024 | Marketing tips
In this era of social media, “going viral” often is touted as a get-rich-quick scheme, while branded content seems a comparatively slow return on investment. Many companies dream that a post will go viral in the magic of the app algorithm, garnering...
by Sarah Pearson | Nov 14, 2024 | Digital Media
As a smart businessperson, you know that one way to increase sales is to get your existing customers to spend more with you. But how do you convert a one-time purchase into an ongoing relationship? You can build loyalty through email. Regular, useful, and targeted...
by Sarah Pearson | Oct 28, 2024 | Marketing tips
Your employees are often the first point of contact with your customers. A strong communication strategy from your company to them can nurture positive employee connections. In addition to quality training and adequate compensation, that sense of connection builds a...
by Sarah Pearson | Oct 18, 2024 | Marketing tips
Some of the most challenging custom publications Yankee Custom Marketing works on are the magazines it creates for chambers of commerce. The partners we work for are fantastic. We know the area and points of interest. There are great stories to tell. So,...
