by Sarah Pearson | Jan 27, 2025 | Print Storytelling
How print media can build connection beyond the screen Your brand can harness the benefit of a digital detox by providing valuable content through print magazines as your customers decide to start the year with less screen time. Many people are targeting...
by Sarah Pearson | Dec 23, 2024 | Marketing tips
Modern consumers have come to expect companies to deliver personalization in their marketing and services. Mega-corporations like Amazon and Netflix use their trove of data to recommend products they think you’ll enjoy. Smaller businesses retarget their customers...
by Sarah Pearson | Dec 9, 2024 | Marketing tips
In this era of social media, “going viral” often is touted as a get-rich-quick scheme, while branded content seems a comparatively slow return on investment. Many companies dream that a post will go viral in the magic of the app algorithm, garnering...
by Sarah Pearson | Nov 14, 2024 | Digital Media
As a smart businessperson, you know that one way to increase sales is to get your existing customers to spend more with you. But how do you convert a one-time purchase into an ongoing relationship? You can build loyalty through email. Regular, useful, and targeted...
by Sarah Pearson | Oct 28, 2024 | Marketing tips
Your employees are often the first point of contact with your customers. A strong communication strategy from your company to them can nurture positive employee connections. In addition to quality training and adequate compensation, that sense of connection builds a...
