by Sarah Pearson | Apr 15, 2025 | Digital Media, Marketing tips
New England is well known for its entrepreneurial spirit, hard-working people and strong regional identity. It’s a region where businesses often rely on word-of-mouth and community ties. Getting discovered online can be a challenge. Even the best business...
by Sarah Pearson | Mar 31, 2025 | Digital Media
Create content that inspires geniune connection Balancing AI and authenticity is possible if you remember to treat AI as a tool instead of a human replacement. It can be really hard to create content for your business all the time, particularly if you’re not in...
by Yankee Custom Marketing | Feb 11, 2025 | Digital Media
The digital marketing landscape is shifting and evolving faster than it ever has. For decades, we only had radio and television, and though there were innovative ideas and memorable advertising spots, overall it was pretty much a one-trick system. With advents and...
by Yankee Custom Marketing | Jan 20, 2025 | Digital Media, Marketing tips
Evergreen content is a powerful tool that helps you stay relevant in search engine results, long after you’ve created the initial piece. It can be as simple as a tutorial video, or a “best of” list that is updated every year. It is content that...
by Yankee Custom Marketing | Jan 6, 2025 | Digital Media, Marketing tips
The current state of the online marketplace is that AI-generated stories and images are everywhere. If you used social media in the last year, you’ve seen stories and posts featuring pictures, audio or text generated by a computer rather than a person. AI...
by Yankee Custom Marketing | Dec 16, 2024 | Digital Media
Take a look at any social media platform today, and you’ll quickly notice that video dominates. Short-form videos, like those on TikTok and Meta Reels, have taken over, captivating millions of users with their engaging content. As video consumption continues to soar,...
