by Yankee Custom Marketing | Jan 6, 2025 | Digital Media, Marketing tips
The current state of the online marketplace is that AI-generated stories and images are everywhere. If you used social media in the last year, you’ve seen stories and posts featuring pictures, audio or text generated by a computer rather than a person. AI...
by Sarah Pearson | Dec 23, 2024 | Marketing tips
Modern consumers have come to expect companies to deliver personalization in their marketing and services. Mega-corporations like Amazon and Netflix use their trove of data to recommend products they think you’ll enjoy. Smaller businesses retarget their customers...
by Sarah Pearson | Dec 9, 2024 | Marketing tips
In this era of social media, “going viral” often is touted as a get-rich-quick scheme, while branded content seems a comparatively slow return on investment. Many companies dream that a post will go viral in the magic of the app algorithm, garnering...
by Yankee Custom Marketing | Dec 2, 2024 | Digital Media, Marketing tips
In today’s digital landscape, social media has become an integral part of our daily lives, influencing personal relationships, marketing strategies and business operations. Many consumers now expect companies to maintain an active online presence,...
by Yankee Custom Marketing | Nov 4, 2024 | Marketing tips
In marketing, you have precious few moments to capture the attention of your target audience or people will never give you a second glance. You could have the greatest product, but if you do not capture your audience’s attention in a short window, they...
by Sarah Pearson | Oct 28, 2024 | Marketing tips
Your employees are often the first point of contact with your customers. A strong communication strategy from your company to them can nurture positive employee connections. In addition to quality training and adequate compensation, that sense of connection builds a...
