by Sarah Pearson | Oct 28, 2024 | Marketing tips
Your employees are often the first point of contact with your customers. A strong communication strategy from your company to them can nurture positive employee connections. In addition to quality training and adequate compensation, that sense of connection builds a...
by Sarah Pearson | Oct 18, 2024 | Marketing tips
Some of the most challenging custom publications Yankee Custom Marketing works on are the magazines it creates for chambers of commerce. The partners we work for are fantastic. We know the area and points of interest. There are great stories to tell. So,...
by Sarah Pearson | Oct 7, 2024 | Marketing tips
Sharing your story is critical for contextualizing information and creating an emotional connection with customers. That was the message shared by Yankee Custom Marketing Publisher Ernesto Burden in “Story-Driven Content Marketing,” a session at the ACCESS 2024...
by Sarah Pearson | Sep 30, 2024 | Marketing tips
The rate of change in the marketing industry has only accelerated in the social media age. It can feel exhausting to keep up with the latest trends, best practices, and strategies filled with jargon. Omnichannel marketing is one of those practices that’s been gaining...
by Sarah Pearson | Sep 6, 2024 | Marketing tips
In the spirit of a true Yankee, if you were to open the door to my grandfather’s shed, you’d find rows of rust-tinged coffee cans filled with screws, nails, nuts, and bolts. Some crates are filled with cut-off bits of wood leftover from who knows how long ago. There...
by Sarah Pearson | Aug 6, 2024 | Marketing tips
New Hampshire is a great little state in which to do business. It offers some unique opportunities when it comes to connecting with customers. The Granite State has low business taxes (ranked #6 in the country by the Tax Foundation) and access to a range of...
