by Sarah Pearson | Feb 25, 2025 | Marketing tips, Print Storytelling
You didn’t build your business in 30 seconds, so why should you limit yourself to 30 seconds when showing off your business’s expertise? Long-form content should be a key piece of the marketing plan for businesses looking to grow their brand identity....
by Yankee Custom Marketing | Jan 20, 2025 | Digital Media, Marketing tips
Evergreen content is a powerful tool that helps you stay relevant in search engine results, long after you’ve created the initial piece. It can be as simple as a tutorial video, or a “best of” list that is updated every year. It is content that...
by Yankee Custom Marketing | Jan 6, 2025 | Digital Media, Marketing tips
The current state of the online marketplace is that AI-generated stories and images are everywhere. If you used social media in the last year, you’ve seen stories and posts featuring pictures, audio or text generated by a computer rather than a person. AI...
by Sarah Pearson | Dec 23, 2024 | Marketing tips
Modern consumers have come to expect companies to deliver personalization in their marketing and services. Mega-corporations like Amazon and Netflix use their trove of data to recommend products they think you’ll enjoy. Smaller businesses retarget their customers...
by Sarah Pearson | Dec 9, 2024 | Marketing tips
In this era of social media, “going viral” often is touted as a get-rich-quick scheme, while branded content seems a comparatively slow return on investment. Many companies dream that a post will go viral in the magic of the app algorithm, garnering...
by Yankee Custom Marketing | Dec 2, 2024 | Digital Media, Marketing tips
In today’s digital landscape, social media has become an integral part of our daily lives, influencing personal relationships, marketing strategies and business operations. Many consumers now expect companies to maintain an active online presence,...
