by Sarah Pearson | Oct 18, 2024 | Marketing tips
Some of the most challenging custom publications Yankee Custom Marketing works on are the magazines it creates for chambers of commerce. The partners we work for are fantastic. We know the area and points of interest. There are great stories to tell. So,...
by Sarah Pearson | Oct 7, 2024 | Marketing tips
Sharing your story is critical for contextualizing information and creating an emotional connection with customers. That was the message shared by Yankee Custom Marketing Publisher Ernesto Burden in “Story-Driven Content Marketing,” a session at the ACCESS 2024...
by Sarah Pearson | Sep 6, 2024 | Marketing tips
In the spirit of a true Yankee, if you were to open the door to my grandfather’s shed, you’d find rows of rust-tinged coffee cans filled with screws, nails, nuts, and bolts. Some crates are filled with cut-off bits of wood leftover from who knows how long ago. There...
by Sarah Pearson | Aug 6, 2024 | Marketing tips
New Hampshire is a great little state in which to do business. It offers some unique opportunities when it comes to connecting with customers. The Granite State has low business taxes (ranked #6 in the country by the Tax Foundation) and access to a range of...
