by Sarah Pearson | Sep 19, 2025 | Digital Media, Print Storytelling
You don’t get to become a 233-year-old New England-based publishing company without learning that some of the best spots to visit are off the beaten path, and often out of cell-tower range. When it’s time to explore a new destination or hobby, niche magazines are...
by Sarah Pearson | Aug 23, 2025 | Print Storytelling
For more than 15 years, Yankee Custom Marketing (YCM) has worked with the State of Vermont’s Department of Liquor and Lottery on a monthly branded magazine, now known as 802Spirits. Originally called Spirits Quarterly, YCM created a new logo and branding scheme for...
by Sarah Pearson | Jul 11, 2025 | Print Storytelling
What began as a photocopied newsletter to parents has transformed into a polished, student-produced magazine. Thanks to a community partnership between Yankee Custom Marketing (YCM), Cummings Printing and school leaders, The Hawk, Hillside Middle School’s...
by Sarah Pearson | Feb 25, 2025 | Marketing tips, Print Storytelling
You didn’t build your business in 30 seconds, so why should you limit yourself to 30 seconds when showing off your business’s expertise? Long-form content should be a key piece of the marketing plan for businesses looking to grow their brand identity....
by Sarah Pearson | Jan 27, 2025 | Print Storytelling
How print media can build connection beyond the screen Your brand can harness the benefit of a digital detox by providing valuable content through print magazines as your customers decide to start the year with less screen time. Many people are targeting...
by Sarah Pearson | Sep 25, 2024 | Print Storytelling
The same year that the U.S. Postal Service, National Mint, and New York Stock Exchange began, Robert B. Thomas published the Old Farmer’s Almanac in Massachusetts. There were dozens of almanacs predicting weather and guiding farmers in those days. But Thomas’s almanac...
