by Sarah Pearson | Mar 5, 2026 | Print Storytelling
Pick up any magazine and your mind fills in a voice, tone and perspective. The design of the magazine is a critical component to conveying your story and identity. Bad design can confuse readers or make them feel misled. Strategic magazine design ensures that the...
by Sarah Pearson | Dec 5, 2025 | Print Storytelling
When you want an annual report that people will actually read, you need to go beyond a ledger of performance. Stats and figures on what you’ve done are important, but a company story that shows where you’re headed gives meaning to the metrics. While data and...
by Sarah Pearson | Sep 19, 2025 | Digital Media, Print Storytelling
You don’t get to become a 233-year-old New England-based publishing company without learning that some of the best spots to visit are off the beaten path, and often out of cell-tower range. When it’s time to explore a new destination or hobby, niche magazines are...
by Sarah Pearson | Aug 23, 2025 | Print Storytelling
For more than 15 years, Yankee Custom Marketing (YCM) has worked with the State of Vermont’s Department of Liquor and Lottery on a monthly branded magazine, now known as 802Spirits. Originally called Spirits Quarterly, YCM created a new logo and branding scheme for...
by Sarah Pearson | Jul 11, 2025 | Print Storytelling
What began as a photocopied newsletter to parents has transformed into a polished, student-produced magazine. Thanks to a community partnership between Yankee Custom Marketing (YCM), Cummings Printing and school leaders, The Hawk, Hillside Middle School’s...
by Sarah Pearson | Feb 25, 2025 | Marketing tips, Print Storytelling
You didn’t build your business in 30 seconds, so why should you limit yourself to 30 seconds when showing off your business’s expertise? Long-form content should be a key piece of the marketing plan for businesses looking to grow their brand identity....
