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At Yankee Custom Marketing, we track the ever-evolving landscape of content marketing, and we equip businesses with the knowledge they need to navigate it.
This is the spot where we explore practical tips and trends that can elevate your content marketing efforts and drive results.
Five Color Schemes That Capture Attention in Marketing
In marketing, you have precious few moments to capture the attention of your target audience or people will never give you a second glance. You could have the greatest product, but if you do not capture your audience's attention in a short window, they won't convert...
Employee connections critical to your company’s story: A B2E case study
Your employees are often the first point of contact with your customers. A strong communication strategy from your company to them can nurture positive employee connections. In addition to quality training and adequate compensation, that sense of connection builds a...
A buyer persona can help target stories to your audience
Some of the most challenging custom publications Yankee Custom Marketing works on are the magazines it creates for chambers of commerce. The partners we work for are fantastic. We know the area and points of interest. There are great stories to tell. So,...
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