by Sarah Pearson | Aug 23, 2025 | Print Storytelling
For more than 15 years, Yankee Custom Marketing (YCM) has worked with the State of Vermont’s Department of Liquor and Lottery on a monthly branded magazine, now known as 802Spirits. Originally called Spirits Quarterly, YCM created a new logo and branding scheme for...
by Sarah Pearson | Jul 11, 2025 | Print Storytelling
What began as a photocopied newsletter to parents has transformed into a polished, student-produced magazine. Thanks to a community partnership between Yankee Custom Marketing (YCM), Cummings Printing and school leaders, The Hawk, Hillside Middle School’s...
by Sarah Pearson | Apr 15, 2025 | Digital Media, Marketing tips
New England is well known for its entrepreneurial spirit, hard-working people and strong regional identity. It’s a region where businesses often rely on word-of-mouth and community ties. Getting discovered online can be a challenge. Even the best business...
by Sarah Pearson | Mar 31, 2025 | Digital Media
Create content that inspires geniune connection Balancing AI and authenticity is possible if you remember to treat AI as a tool instead of a human replacement. It can be really hard to create content for your business all the time, particularly if you’re not in...
by Sarah Pearson | Dec 23, 2024 | Marketing tips
Modern consumers have come to expect companies to deliver personalization in their marketing and services. Mega-corporations like Amazon and Netflix use their trove of data to recommend products they think you’ll enjoy. Smaller businesses retarget their customers...
