by Sarah Pearson | Jul 1, 2026 | Marketing tips, Uncategorized
Weigh the tradeoffs to create a strategy that works best for you With marketing budgets tightening as business costs and inflation rise, teams need to justify every dollar. Cutting back to only low-price items might trim spending, but doing so without a solid...
by Sarah Pearson | Sep 19, 2025 | Digital Media, Print Storytelling
You don’t get to become a 233-year-old New England-based publishing company without learning that some of the best spots to visit are off the beaten path, and often out of cell-tower range. When it’s time to explore a new destination or hobby, niche magazines are...
by Sarah Pearson | Aug 23, 2025 | Print Storytelling
For more than 15 years, Yankee Custom Marketing (YCM) has worked with the State of Vermont’s Department of Liquor and Lottery on a monthly branded magazine, now known as 802Spirits. Originally called Spirits Quarterly, YCM created a new logo and branding scheme for...
by Sarah Pearson | Jul 11, 2025 | Print Storytelling
What began as a photocopied newsletter to parents has transformed into a polished, student-produced magazine. Thanks to a community partnership between Yankee Custom Marketing (YCM), Cummings Printing and school leaders, The Hawk, Hillside Middle School’s...
by Sarah Pearson | Apr 15, 2025 | Digital Media, Marketing tips
New England is well known for its entrepreneurial spirit, hard-working people and strong regional identity. It’s a region where businesses often rely on word-of-mouth and community ties. Getting discovered online can be a challenge. Even the best business...
