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A buyer persona can help target stories to your audience 

A buyer persona can help target stories to your audience 

by Sarah Pearson | Oct 18, 2024 | Marketing tips

Some of the most challenging custom publications Yankee Custom Marketing works on are the magazines it creates for chambers of commerce. The partners we work for are fantastic. We know the area and points of interest. There are great stories to tell.   So,...
Magazine storytelling, audience illuminate’s Casella’s work

Magazine storytelling, audience illuminate’s Casella’s work

by Sarah Pearson | Aug 13, 2024 | Print Storytelling

With a service that’s often out of sight and misunderstood, Casella, a regional waste management company, was faced with a messaging problem. As they sought a permit to build a new landfill before an existing one reached capacity, they needed an effective way to...
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