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Branded Video Content’s Power in Digital Marketing

Branded Video Content’s Power in Digital Marketing

by Yankee Custom Marketing | Dec 16, 2024 | Digital Media

Take a look at any social media platform today, and you’ll quickly notice that video dominates. Short-form videos, like those on TikTok and Meta Reels, have taken over, captivating millions of users with their engaging content. As video consumption continues to soar,...
When is branded content right for your business? 

When is branded content right for your business? 

by Sarah Pearson | Dec 9, 2024 | Marketing tips

In this era of social media, “going viral” often is touted as a get-rich-quick scheme, while branded content seems a comparatively slow return on investment.   Many companies dream that a post will go viral in the magic of the app algorithm, garnering...
The Power of Social Media Advertising in Modern Marketing

The Power of Social Media Advertising in Modern Marketing

by Yankee Custom Marketing | Dec 2, 2024 | Digital Media, Marketing tips

In today’s digital landscape, social media has become an integral part of our daily lives, influencing personal relationships, marketing strategies and business operations. Many consumers now expect companies to maintain an active online presence,...
Unlock Engagement Through Multimedia Storytelling and Transform Your Business

Unlock Engagement Through Multimedia Storytelling and Transform Your Business

by Yankee Custom Marketing | Nov 18, 2024 | Digital Media

If you’ve been on any type of social media platform with influencer advertising, you’ve come across multimedia storytelling. This type of storytelling is lush, and provoking, and it provides a significant amount of information with a lot of visual and...
How to build loyalty through email – plus 3 crucial things not to do 

How to build loyalty through email – plus 3 crucial things not to do 

by Sarah Pearson | Nov 14, 2024 | Digital Media

As a smart businessperson, you know that one way to increase sales is to get your existing customers to spend more with you. But how do you convert a one-time purchase into an ongoing relationship? You can build loyalty through email. Regular, useful, and targeted...
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