by Yankee Custom Marketing | Mar 10, 2025 | Marketing tips
Story-driven marketing is an old concept that still works because it’s tried, tested and true. Telling people a story about your brand and where you come from helps connect them to you on a personal level, expresses your values as a company, and links that to...
by Sarah Pearson | Feb 25, 2025 | Marketing tips, Print Storytelling
You didn’t build your business in 30 seconds, so why should you limit yourself to 30 seconds when showing off your business’s expertise? Long-form content should be a key piece of the marketing plan for businesses looking to grow their brand identity....
by Yankee Custom Marketing | Feb 11, 2025 | Digital Media
The digital marketing landscape is shifting and evolving faster than it ever has. For decades, we only had radio and television, and though there were innovative ideas and memorable advertising spots, overall it was pretty much a one-trick system. With advents and...
by Yankee Custom Marketing | Jan 20, 2025 | Digital Media, Marketing tips
Evergreen content is a powerful tool that helps you stay relevant in search engine results, long after you’ve created the initial piece. It can be as simple as a tutorial video, or a “best of” list that is updated every year. It is content that...
by Yankee Custom Marketing | Dec 16, 2024 | Digital Media
Take a look at any social media platform today, and you’ll quickly notice that video dominates. Short-form videos, like those on TikTok and Meta Reels, have taken over, captivating millions of users with their engaging content. As video consumption continues to soar,...
