by Sarah Pearson | Oct 28, 2024 | Marketing tips
Your employees are often the first point of contact with your customers. A strong communication strategy from your company to them can nurture positive employee connections. In addition to quality training and adequate compensation, that sense of connection builds a...
by Sarah Pearson | Oct 7, 2024 | Marketing tips
Sharing your story is critical for contextualizing information and creating an emotional connection with customers. That was the message shared by Yankee Custom Marketing Publisher Ernesto Burden in “Story-Driven Content Marketing,” a session at the ACCESS 2024...
by Sarah Pearson | Sep 25, 2024 | Print Storytelling
The same year that the U.S. Postal Service, National Mint, and New York Stock Exchange began, Robert B. Thomas published the Old Farmer’s Almanac in Massachusetts. There were dozens of almanacs predicting weather and guiding farmers in those days. But Thomas’s almanac...
by Sarah Pearson | Aug 6, 2024 | Marketing tips
New Hampshire is a great little state in which to do business. It offers some unique opportunities when it comes to connecting with customers. The Granite State has low business taxes (ranked #6 in the country by the Tax Foundation) and access to a range of...
