by Sarah Pearson | Jul 11, 2025 | Print Storytelling
What began as a photocopied newsletter to parents has transformed into a polished, student-produced magazine. Thanks to a community partnership between Yankee Custom Marketing (YCM), Cummings Printing and school leaders, The Hawk, Hillside Middle School’s...
by Yankee Custom Marketing | Mar 10, 2025 | Marketing tips
Story-driven marketing is an old concept that still works because it’s tried, tested and true. Telling people a story about your brand and where you come from helps connect them to you on a personal level, expresses your values as a company, and links that to...
by Sarah Pearson | Feb 25, 2025 | Marketing tips, Print Storytelling
You didn’t build your business in 30 seconds, so why should you limit yourself to 30 seconds when showing off your business’s expertise? Long-form content should be a key piece of the marketing plan for businesses looking to grow their brand identity....
by Sarah Pearson | Jan 27, 2025 | Print Storytelling
How print media can build connection beyond the screen Your brand can harness the benefit of a digital detox by providing valuable content through print magazines as your customers decide to start the year with less screen time. Many people are targeting...
by Yankee Custom Marketing | Jan 20, 2025 | Digital Media, Marketing tips
Evergreen content is a powerful tool that helps you stay relevant in search engine results, long after you’ve created the initial piece. It can be as simple as a tutorial video, or a “best of” list that is updated every year. It is content that...
