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A buyer persona can help target stories to your audience 

A buyer persona can help target stories to your audience 

by Sarah Pearson | Oct 18, 2024 | Marketing tips

Some of the most challenging custom publications Yankee Custom Marketing works on are the magazines it creates for chambers of commerce. The partners we work for are fantastic. We know the area and points of interest. There are great stories to tell.   So,...
Content creation tips from storytelling experts

Content creation tips from storytelling experts

by Sarah Pearson | Oct 7, 2024 | Marketing tips

Sharing your story is critical for contextualizing information and creating an emotional connection with customers. That was the message shared by Yankee Custom Marketing Publisher Ernesto Burden in “Story-Driven Content Marketing,” a session at the ACCESS 2024...
3 omnichannel marketing points you need to understand

3 omnichannel marketing points you need to understand

by Sarah Pearson | Sep 30, 2024 | Marketing tips

The rate of change in the marketing industry has only accelerated in the social media age. It can feel exhausting to keep up with the latest trends, best practices, and strategies filled with jargon. Omnichannel marketing is one of those practices that’s been gaining...
Yankee Publishing has a history of reliable, entertaining storytelling

Yankee Publishing has a history of reliable, entertaining storytelling

by Sarah Pearson | Sep 25, 2024 | Print Storytelling

The same year that the U.S. Postal Service, National Mint, and New York Stock Exchange began, Robert B. Thomas published the Old Farmer’s Almanac in Massachusetts. There were dozens of almanacs predicting weather and guiding farmers in those days. But Thomas’s almanac...
Magazine storytelling, audience illuminate’s Casella’s work

Magazine storytelling, audience illuminate’s Casella’s work

by Sarah Pearson | Aug 13, 2024 | Print Storytelling

With a service that’s often out of sight and misunderstood, Casella, a regional waste management company, was faced with a messaging problem. As they sought a permit to build a new landfill before an existing one reached capacity, they needed an effective way to...
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