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At Yankee Custom Marketing, we track the ever-evolving landscape of content marketing, and we equip businesses with the knowledge they need to navigate it.
This is the spot where we explore practical tips and trends that can elevate your content marketing efforts and drive results.
5 Easy Ways to Repurpose Evergreen Content & Improve Your Marketing Strategy
Evergreen content is a powerful tool that helps you stay relevant in search engine results, long after you've created the initial piece. It can be as simple as a tutorial video, or a "best of" list that is updated every year. It is content that continues to provide...
The Role of AI in Content Creation
The current state of the online marketplace is that AI-generated stories and images are everywhere. If you used social media in the last year, you've seen stories and posts featuring pictures, audio or text generated by a computer rather than a person. AI generation...
6 Personalization Tips That Can Add 15% to Your Revenue Growth
Modern consumers have come to expect companies to deliver personalization in their marketing and services. Mega-corporations like Amazon and Netflix use their trove of data to recommend products they think you’ll enjoy. Smaller businesses retarget their customers...
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Download in-depth guides that will help bring your marketing efforts to the next level. With easy-to-understand instructions and templated workbooks, you’ll have the tools you need to start building great content.