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Unlock Engagement Through Multimedia Storytelling and Transform Your Business

Unlock Engagement Through Multimedia Storytelling and Transform Your Business

by Yankee Custom Marketing | Nov 18, 2024 | Digital Media

If you’ve been on any type of social media platform with influencer advertising, you’ve come across multimedia storytelling. This type of storytelling is lush, and provoking, and it provides a significant amount of information with a lot of visual and...
How to build loyalty through email – plus 3 crucial things not to do 

How to build loyalty through email – plus 3 crucial things not to do 

by Sarah Pearson | Nov 14, 2024 | Digital Media

As a smart businessperson, you know that one way to increase sales is to get your existing customers to spend more with you. But how do you convert a one-time purchase into an ongoing relationship? You can build loyalty through email. Regular, useful, and targeted...
A buyer persona can help target stories to your audience 

A buyer persona can help target stories to your audience 

by Sarah Pearson | Oct 18, 2024 | Marketing tips

Some of the most challenging custom publications Yankee Custom Marketing works on are the magazines it creates for chambers of commerce. The partners we work for are fantastic. We know the area and points of interest. There are great stories to tell.   So,...
Magazine storytelling, audience illuminate’s Casella’s work

Magazine storytelling, audience illuminate’s Casella’s work

by Sarah Pearson | Aug 13, 2024 | Print Storytelling

With a service that’s often out of sight and misunderstood, Casella, a regional waste management company, was faced with a messaging problem. As they sought a permit to build a new landfill before an existing one reached capacity, they needed an effective way to...
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