by Yankee Custom Marketing | Nov 18, 2024 | Digital Media
If you’ve been on any type of social media platform with influencer advertising, you’ve come across multimedia storytelling. This type of storytelling is lush, and provoking, and it provides a significant amount of information with a lot of visual and...
by Sarah Pearson | Nov 14, 2024 | Digital Media
As a smart businessperson, you know that one way to increase sales is to get your existing customers to spend more with you. But how do you convert a one-time purchase into an ongoing relationship? You can build loyalty through email. Regular, useful, and targeted...
by Sarah Pearson | Oct 18, 2024 | Marketing tips
Some of the most challenging custom publications Yankee Custom Marketing works on are the magazines it creates for chambers of commerce. The partners we work for are fantastic. We know the area and points of interest. There are great stories to tell. So,...
by Sarah Pearson | Aug 13, 2024 | Print Storytelling
With a service that’s often out of sight and misunderstood, Casella, a regional waste management company, was faced with a messaging problem. As they sought a permit to build a new landfill before an existing one reached capacity, they needed an effective way to...