Guides and Resources
Read Our Blog
At Yankee Custom Marketing, we track the ever-evolving landscape of content marketing, and we equip businesses with the knowledge they need to navigate it.
This is the spot where we explore practical tips and trends that can elevate your content marketing efforts and drive results.
Narrative content SEO puts digital spotlight on storytelling spirit
Stories are powerful tools. However, even the most engaging narrative won’t make an impact if no one can find it. That’s where search engine optimization (SEO) comes in. Considering narrative content SEO can help content rise in the ranking to capture attention, build...
The next generation of creatives: Students turn ideas into magazines with YCM and Cummings
What began as a photocopied newsletter to parents has transformed into a polished, student-produced magazine. Thanks to a community partnership between Yankee Custom Marketing (YCM), Cummings Printing and school leaders, The Hawk, Hillside Middle School's quarterly...
Sales funnel conversions powered by content marketing
It’s rare for businesses to make a sale based on a single first impression. It’s especially tough for smaller businesses in a tight-knit market. By developing a sales funnel of engaging content, you can start to capture attention and keep consumers interested. ...
Downloadable Guides
Check out exclusive content
Download in-depth guides that will help bring your marketing efforts to the next level. With easy-to-understand instructions and templated workbooks, you’ll have the tools you need to start building great content.